"This is what we need to shoot for in giving consumers tools to use in the shopping process!" - Peter

Excerpt from "Jony Ive: The Genius Behind Apple's Greatest Products" by Leander Kahney

Chapter 13 - Apple's MVP

Reading the Weft and Warp

The iMac turned consumers into design aficionados to a much greater degree than they were before,” Hargadon said. “That’s probably the single greatest effect, that we nowadays expect many things to have better designs. Because of Apple, we got to compare crappy portable computers versus really nice ones, crappy phones versus really nice ones. We saw a before-and-after effect. Not over a generation, but within a few years. Suddenly 600 million people had a phone that put to shame the phone they used to have. That is a design education at work within our culture.”