Friday, February 7, 2014

Comfortable Music Makes You Dream of Comfort

THE DAILY STAT: Harvard Business Review

February 07, 2014

Research participants who browsed tourist accommodations online were 16 times more likely to prefer a hotel room if they were listening to jazz rather than to West African djembe drumming; those who had heard the drums were more likely to choose campsites or youth hostels, according to research reported in the Wall Street Journal. Jazz may stimulate thoughts of comfort, while drumming may trigger visions of the countryside and adventure, the researchers say.

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